Search Engine Optimization is the process of improving the volume and quality of traffic to your web site from search engines via natural search results. It involves two major tasks:
- Make your web site search engine friendly. This is a process of optimize the web pages to make them easy to be read and understood by the search engine robots who crawl the web pages. The content of the crawled web pages will later be built into the master Google index to allow people to search through.
- Analyze your current web site and your competitor’s web sites and give recommendation on how to rank higher than your competitor’s web sites.
- Rewrite the dynamic web page URL into a static looking URL and match the URL wording with what people are searching for.
- Eliminate potential duplicate contents from multiple URLs.
- Analyze key words and give key word recommendations for page titles, Meta data and description copy writing.
- Friendly 301 redirect to direct your old URLs to the new SEO friendly URLs.
- Optimize Semantic Markup, image tags and alt text and eliminate code bloat.
- Building up as many quality incoming links as possible. This is very much like obtaining good reference from other web sites. Nowadays, everyone knows the importance of a quality incoming link and you won’t get one unless you pay a lot of money or your web site has great content and is highly relevant to the web site giving you the link.
- Give recommendation for developing depth of content worthy of incoming links.
- Search for relevant web sites as candidates to get or exchange links.
- Send out invitation for getting incoming links or exchange links.
- Put relevant links at the proper place on your web site. Or a special “directory” page.
- Monitor and manage incoming links.
- Develop and expand the volume of the incoming links.